As a business owner, you must grab every opportunity to attract potential customers and build your brand. One cost-effective and often overlooked way to do that is through exterior signs. Exterior signs are powerful tools that create a visual presence for your brand and set the tone for your customer’s experience. And while the focus may be on the interior design of your business, the exterior sign acts as the ‘final touch’ of your business. In this comprehensive guide, we’ll take a closer look at why exterior signs are important for your business and how to design and install them effectively.
Enhance Brand Visibility
One of the primary benefits of exterior signs is that they offer incredible visibility and act as a 24/7 marketing tool. High-quality, well-designed exterior signs have the potential to capture attention and keep your brand top of mind. Strategically placed signs can grab the attention of motorists and pedestrians passing by, even when your business is closed. The more your brand name and logo are visible, the stronger your brand recognition will become.
Differentiate Your Business
In today’s competitive world, every business is vying for attention. Exterior signs can provide the much-needed differentiation that sets your brand apart from the rest. Clever typography, engaging graphics, and even unique signage materials can all contribute to ensuring your business stands out from the crowd. This can lead to higher foot traffic, more leads, and more opportunities to build your business.
Investing in exterior signs may seem like an expense at first, but it’s actually a cost-effective way to market your business. Compared to other advertising methods like print, radio, or TV, exterior signs are largely one-off investments. Once you’ve created your sign, you’ll enjoy the benefits of free advertising whenever people see it. Compared to recurring fees for print and radio advertisements, exterior signs become a cost-effective way of building your brand over time.
Trust is a critical factor in winning customer purchases, and well-designed exterior signs can help establish brand trust. A quality sign shows that you are invested in your business and that you take pride in presenting a professional image. People feel more comfortable dealing with businesses that exude professionalism – from their exterior decor to their customer service. A more professional image can attract more customers, and ultimately increase sales.
Conveys a Message
Signage can offer an effective means of communicating your brand message. With the right design and messaging, you can convey what your business is about; whether that's your products, services, or even your values. That resonates with your target audience, making them more likely to engage with your business. A well-designed sign takes your messaging to a whole new level, communicating your message in an impactful way.
Going without exterior signs can be a costly mistake. They can effectively draw in potential customers, promotional visibility, and make your business more recognizable. Whether you just need one small sign or lots of large signs to adorn the outside of your building, screenworks will work with you every step of the way to ensure you’re satisfied with our superior products and services. When your exterior signs look good that reflects positively on your company's public image and strengthens it within the community. Make sure that you leverage all available resources when making decisions for the future regarding signage so that you are fully informed when taking advantage of this valuable advertising opportunity.